About this policy
This policy describes how we use your personal data when you use any of our websites: (https://dengie.com, dengiefarmfeeds.com, or dengiegrain.co.uk) or buy our goods or when we provide services to you. We have provided this policy to ensure that you understand what personal data we may collect and hold about you, what we may use it for and how we keep it safe. You have legal rights to access the personal data that we hold about you and to control how we use it which are also explained.
You can read, print and save this whole policy or click on the links below to see specific information about:
Who we are and how you can contact us
What personal data we collect about you
How we collect your personal data
What we use your personal data for
When we need your consent to use your personal data
Personal data you are legally obliged to provide
Your rights to know what personal data we hold and to control how we use it
Automated decision making and profiling
When we will share your personal data with others
How we keep your personal data safe
How we use your personal data for marketing
When we will send your personal data to other countries
How long we keep your personal data
Your duty to inform us of changes
How we keep this policy up to date
Who we are and how you can contact us
We are Dengie Crops Limited, registered company number 02328408, registered address Hall Road, Asheldham, Southminster, Essex CM0 7JF.
Dengie Crops Limited is the controller and is responsible for your personal data (collectively referred to as “Dengie Crops Limited”, “we”, “us” or “our” in this privacy policy).
You can contact us in writing at the above address or by emailing info@dengiefeeds.co.uk. If you would like to speak to us please call us on 01621 773883. If you opt in to receive information from us and then change your mind, you may withdraw your consent for us to contact you at any time, by contacting Customer Services on 01621 841188 or alternatively complete our contact form. You can also send your request by post to: Dengie Crops Ltd, Hall Road, Asheldham, Southminster, Essex CM0 7JF, UK.
Our Company Secretary has been appointed as our data protection lead and is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the data protection lead using the details set out above.
What personal data we collect about you
We collect:
- personal data that you provide to us. There are lots of ways in which you may share your personal data with us, for example, you may contact us by email, telephone, or in person in connection with goods or services that you would like to buy, or have already bought, from us. The personal data that you provide to us may include your name, address, e-mail address and phone number and any information provided to us via the live chat function on our website (identity and contact data).
- personal data about your use of our website.This is technical information and includes details such as your IP address, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, as well as details of how you navigated to our website and where you went when you left, what pages or products you viewed or searched for, page response times, download errors, length of visits to certain pages and page interaction information (such as scrolling, clicks, and mouse-overs).
- financial data includes bank account details.
- transaction data includes details about payments to and from you and other details of products and services you have purchased from us.
- profile data includes purchases or orders made by you, your interests, preferences, feedback and survey responses.
- marketing and communications data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
We may also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.
How we collect your personal data
- Direct interactions. You may give us your personal and financial data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
- purchase our products or services;
- complete a form on one of our websites;
- request marketing to be sent to you;
- enter a competition, promotion or survey;
- give us feedback or contact us; or
- apply for a job with us, or send us your C.V. (in which case our Job Applicant Privacy Notice shall apply in addition to this policy with regards to our use of your personal data)
- Automated technologies or interactions. As you interact with our website, we will automatically collect technical data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. Please see our cookie policy for further details.
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Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as set out below:
- Technical data from the following parties:
- analytics providers such as Google based outside the UK;
- advertising networks based inside and outside the UK; and
- search information providers based inside and outside the UK
- Contact, financial and transaction data from providers of technical, payment and delivery services based inside the UK.
- Personal data from publicly available sources such as Companies House, and LinkedIn.
- Identity and Contact Data of winners, who have entered a competition within a magazine or email newsletter or have opted into our marketing database.
- Technical data from the following parties:
What we use your personal data for
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal obligation.
Click here to find out more about the types of lawful basis that we will rely on to process your personal data.
We have set out below, in table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
| Purpose/Activity | Type of data | Lawful basis for processing including basis of legitimate interest |
|---|---|---|
| To register you as a new customer |
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To process and deliver your order including:
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We will retain this data for 7 years |
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To manage our relationship with you which will include:
|
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We will retain this data for 7 years |
| To administer our website and for internal operations, including troubleshooting, keeping our site safe and secure, data analysis, testing, research, statistical and survey purposes |
|
We will retain this data for 7 years |
| To assist us with advising which products are most appropriate for your requirements and to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you |
|
We will retain this data for 7 years |
| To provide you with marketing information in accordance with your marketing preferences (see How we use your personal data for marketing) |
|
We will retain this data for 7 years |
| To improve our website to ensure that content is presented in the most effective manner for you and for your computer or mobile device |
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Our retention periods for this technical data are detailed within our cookie policy |
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
Cookies
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website.
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy.
When we need your consent to use your personal data
Whilst we always want you to be aware of how we are using your personal data, this does not necessarily mean that we are required to ask for your consent before we can use it. In the day to day running of our business we may use your personal data without asking for your consent because:
- we are entering into and carrying out our obligations under a contract with you; or
- we need to use your personal data for our own legitimate purposes (such as the administration and management of our business and the improvement of our services) and our doing so will not interfere with your privacy rights.
In exceptional circumstances we may wish to use your personal data for a different purpose which does require your consent. In these circumstances we will contact you to explain how we wish to use your data and to ask for your consent. You are not required to give consent just because we ask for it. If you do give consent, you can change your mind and withdraw it at a later date.
Please refer to the section on How we use your personal data for marketing to read about marketing consents.
Opting out
If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes for example relating to order confirmations for a product/service, updates to our Terms and Conditions, checking that your contact details are correct.
Personal data you are legally obliged to provide
You are not under a legal obligation to provide us with any of your personal data but please note that if you elect not to provide us with your personal data, we may be unable to provide our goods or services to you.
Your rights to know what personal data we hold and to control how we use it
You have a legal right to know what personal data we hold about you – this is called the right of subject access. You can exercise this right by contacting us verbally or in writing, at any time. If you would like to request this by writing, please mark your letter “Subject Access Request” and send it by post or email using the details in the Who we are and how you can contact us section.
Under certain circumstances, you also have rights to:
- prevent your personal data being used for marketing purposes (see How we use your personal data for marketing for further details)
- have inaccurate personal data corrected, blocked or erased. If you request correction of the personal data that we hold about you, we may need verify the accuracy of the new data you provide to us
- object to decisions being made about you by automated means or to your personal data being used for profiling purposes
- object to our using your personal data in ways that are likely to cause you damage or distress
- object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms
- restrict our use of your personal data
- require that we delete your personal data
- require that we provide you, or anyone that you nominate, with a copy of any personal data you have given us in a structured electronic form such as a CSV file
- request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see above), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request
- request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
- If you want us to establish the data’s accuracy.
- Where our use of the data is unlawful but you do not want us to erase it.
- Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
- You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
- request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
- withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
If you wish to exercise any of the rights set out above, please contact us (see Who we are and how you can contact us).
You can find full details of your personal data rights on the Information Commissioner’s Office website.
No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
Automated decision making and profiling
We do not make use of automated decision making or profiling.
When we will share your personal data with others
We share your data with the following people in the day to day running our business:
- any business partners, suppliers and sub-contractors we work with to provide you with goods or services that you have requested from us, for example, if you place an order with us, we will share your name and address with the delivery company. In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their policy policies so you can understand the manner in which your personal information will be handled by these providers.
- advertisers and advertising networks (see How we use your personal data for marketing for more information).
- analytics and search engine providers that assist us in the improvement and optimisation of our site.
- professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based in the UK who provide consultancy, banking, legal, insurance and accounting services.
- HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the UK, who require reporting of processing activities in certain
We may also share your personal information with third parties on a one-off basis, for example, if:
- we sell or buy any business or assets (including our own), in which case we will disclose your personal data to the prospective seller or buyer of such business or assets. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
We are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our website terms of use or our terms and conditions of supply and other agreements; or to protect the rights, property, or safety of our customers, ourselves or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
Third-party links
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
How we keep your personal data safe
We take every care to ensure that your personal data is kept secure. The security measures we take include:
- only storing your personal data on our secure servers
- ensuring that any payments made via the website are encrypted using secure socket layer technology (SSL) and stored with SHA – 256 encryption.
- limiting access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
- ensuring that our staff receive regular data security awareness training.
- keeping paper records to a minimum and ensuring that those we do have are stored in locked filing cabinets on our office premises.
- maintaining up to date firewalls and anti-virus software to minimise the risk of unauthorised access to our systems.
- enforcing a strict policy on the use of mobile devices and out of office working
- we have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Please remember that you are responsible for keeping your passwords secure. If we have given you (or you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. Please do not to share your passwords with anyone.
Unfortunately, sending information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of personal data sent to our website; you send us personal data at your own risk. Once we have received your personal data, we will use strict procedures and security features (some of which are described above) to try to prevent unauthorised access.
How we use your personal data for marketing
We will add your details to our marketing database if:
- you make an enquiry about our goods or services (if you opt in to be added to our database).
- you buy our goods or services (if you opt in to be added to our database).
- you have registered an account on our website and have indicated during the sign up process that you are happy to receive marketing communications
We may send you marketing communications by email if you have consented to this.
When we will send your personal data to other countries
Your personal data may be transferred to, and stored at, a destination outside the UK by us or by our sub-contractors. Where we, or our sub-contractors, use IT systems or software that is provided by non-UK companies, your personal data may be stored on the servers of these non-UK companies outside the UK. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.
The below table shows how data is currently transferred outside of the UK:
| Website | Description of supplier | Reason for transfer | Destination to which data is transferred | Safeguards implemented |
|---|---|---|---|---|
| dengie.com | Mailchimp | For automated distribution of marketing communications by email. | US | Intuit and Mailchimp comply with the EU-US Data Privacy Framework (‘DPF’) and the UK extension. Intuit and Mailchimp rely on the EU-US DPF to transfer data and will rely on the UK extension to the EU-US DPF once approved by the appropriate authorities |
| dengie.com and dengiefarmfeeds.com | Google LLC | Analytics and online advertising service | US | Registered with the EU-US Privacy Framework (‘DPF’), and the UK extension |
| dengie.com | Stripe Inc. | E commerce payment facility | US | Registered with the EU-US Privacy Framework (‘DPF’), and the UK extension |
How long we keep your personal data
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you. In practice this means that:
- If you create an account, your personal data will be stored on the site indefinitely or until you delete your account or request that your details are no longer stored with us.
- a record of the goods and services (including a copy of your full customer file) we provide to you for will be retained for 7 years.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, or other requirements.
In some circumstances you can ask us to delete your data: see the Your rights to know what personal data we hold and to control how we use it section for further information.
Please note that we may anonymise your personal data or use it for statistical purposes. We keep anonymised and statistical data indefinitely, but we take care to ensure that such data can no longer identify or be connected to any individual.
How you can make a complaint
If you are unhappy with the way we have used your personal data please contact us to discuss this using the contact details set out in the Who we are and how you can contact us section above.
You are also entitled to make a complaint to the Information Commissioner’s Office which you can do by visiting www.ico.org.uk. Whilst you are not required to do so, we encourage you to contact us directly to discuss any concerns that you may have and to allow us an opportunity to address these before you contact the Information Commissioner’s Office.
Your duty to inform us of changes
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
How we keep this policy up to date
We will review and update this policy from time to time. This may be to reflect a change in the goods or services we offer or to our internal procedures or it may be to reflect a change in the law.
The easiest way to check for updates is by looking for the latest version of this policy on our website (https://dengiefarmfeeds.com/) or you can contact us (see Who we are and how you can contact us) to ask us to send you the latest version of our policy.
Each time we update our policy we will update the policy version number shown at the end of the policy and the date on which that version of the policy came into force.
This is policy version came into effect on 1 April 2024.
Glossary
Lawful Basis
Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.
Consent means any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which they, by a statement or clear affirmative action, signifies agreement to the processing of their personal data.